Voorhees launches new brand, new Web site
From its beginnings as the dream of a 23-year-old black woman in the post-Civil War south to its emergence as an accredited liberal arts college with a fully wireless campus, change has been a constant at Voorhees College for its 112 years.
Today, Voorhees is celebrating its heritage and focusing on its future with a new Web site that includes social media outreach, a new logo and a new theme – “changing minds and changing lives.”
“Voorhees is excited about these new beginnings,” President Cleveland L. Sellers said. “We believe the new emphasis will lead the institution ever closer to becoming a premier liberal arts institution dedicated to changing the lives of our students.”
It’s all part of Seller’s plan to keep Voorhees focused on key goals: Enhance and grow its facilities, introduce new degree programs and double enrollment.
The college is making progress already. This fall, it welcomed its largest freshman class in a decade and added English to its lineup of 12 majors. It was an addition that came about because students asked for it.
The college strives to change minds by convincing people who might not otherwise consider college that higher education is an option for them. As a Historically Black College, Voorhees welcomes students who might fear that a degree is unattainable, due to cost or lack of family college-going history.
Once students are here, Voorhees offers an array of support and programs (LINK TO OTHER BLOG POST) designed to keep them on track toward their degrees.
“The result is a dramatically changed life,” Sellers said. “With that diploma and the confidence we aim to instill in all students, Voorhees graduates can go on to the professional and personal success they’ve dreamed of.”
The college itself is a testament to the power of dreams. Voorhees was born in 1879, when Tuskegee Institute graduate Elizabeth Evelyn Wright-Menafee traveled to rural South Carolina to create a school. She persisted and overcame, despite threats, arson and attempts at intimidation.
Sellers, who grew up in Denmark and is in his second year as Voorhees president, often looks to Wright-Menafee for inspiration. “She’s a testament to the power of what one determined, educated person can accomplish. She’s an example of the values and attributes we hope to cultivate in all our graduates.”