CRM Manager/Data Analyst

ABOUT VOORHEES UNIVERSITY
Voorhees University is a private, diverse, historically black, coeducational, liberal arts, baccalaureate degree-granting institution affiliated with the Episcopal Church. Located in rural Denmark, South Carolina, the University serves traditional and nontraditional students primarily from South Carolina and the southeastern region of the United States. The University offers each student a comprehensive general education experience coupled with professional education in the values-centered liberal arts environment that supports educational opportunities designed to help prepare students to function in a diverse and increasingly technological society. Accordingly, the University seeks to produce highly qualified graduates who coalesce intellect and faith in pursuit of life-long learning, healthy living, the betterment of society, and an abiding faith in God.

PRESIDENTIAL CHARGE AND SCOPE OF APPOINTMENT
In accordance with the University’s mission, Dr. Ronnie Hopkins, 10th President of Voorhees University has issued the charge and call to action articulated through the University’s mantra: Begin. Believe. Become. that will advance Voorhees University to The Next Level of Excellence. President Hopkins believes and expects that Voorhees University will be nationally recognized as a premier, comprehensive liberal arts institution focused on student success, excellence and integrity. Through this charge, greater emphasis will be placed on high performing learners, highly accomplished faculty and staff, an involved community, and a supportive and dedicated alumni base.

Position: CRM Manager/ Data Analyst
Department/Division: Admissions and Recruitment/Enrollment Management
Salary Range: $40,000-$45,000
FLSA Classification: Exempt
Position Duration: Full-time
Position Schedule: 8:00 a.m.-5:00 p.m. (Extended hours, weekends, and travel may be required)

ESSENTIAL FUNCTIONS
1. CRM Management:
• Oversee the organization’s CRM system, ensuring data integrity, accuracy, and security.
• Customize and configure the CRM platform to meet the organization’s specific needs and objectives.
• Develop and implement CRM policies, procedures, and best practices to streamline processes and improve efficiency.
• Train staff members on CRM usage and provide ongoing support and troubleshooting.
2. Data Analysis and Reporting:
• Utilize data analytics tools to extract insights from customer data and identify trends, patterns, and opportunities.
• Generate regular reports and dashboards to track key performance indicators (KPIs) related to customer engagement, sales, and marketing effectiveness.
• Translate data findings into actionable recommendations for strategic decision-making and business improvement initiatives.
3. Data Governance and Compliance:
• Establish data governance policies and protocols to ensure data quality, privacy, and compliance with relevant regulations (e.g., GDPR, CCPA).
• Monitor and enforce data governance standards across the organization, including data entry, storage, and usage practices.
• Collaborate with legal and compliance teams to address data privacy and security concerns.
4. Strategic Planning and Execution:
• Work closely with cross-functional teams, including marketing, sales, and IT, to align CRM strategies with organizational goals and objectives.
• Develop and execute strategic initiatives to enhance customer experience, loyalty, and retention.
• Identify opportunities for process improvement and innovation to drive business growth and competitive advantage.

PHYSICAL DEMANDS
• Standard Office Environment

EDUCATION
• Bachelor’s degree in Business Administration, Information Systems, Data Science, or a related field (Master’s degree preferred)

PREFERRED QUALIFICATIONS
• Proven experience (5+ years) in CRM management, data analysis, and strategic planning.
• Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and data analytics tools (e.g., Tableau, Power BI, Google Analytics).
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate technical concepts to non-technical stakeholders.
• Knowledge of data governance principles and regulatory requirements.
• Strategic thinking and problem-solving abilities, with a focus on driving results and achieving business objectives.

APPLICATION INFORMATION
Review of applications will begin immediately and continue until the position is filled.
Please submit an employment application, cover letter detailing your interest and qualifications for the position, resume, and relevant transcript to apply.